Publications & Public Appearances

Publications & Articles



  • IT Welt Online, October 23, 2023: Article on Business Enablement through Managed Services


  • Wissensmanagement, Issue 4/2023: Interview on the topic of Managed Services


  • Channel Partner Online, March 8, 2023: Article on the role of Managed Services Providers „The Evolution of Managed Services“


  • Funkschau, Issue 7/2022: Article on the topic of Managed Services „Expert Solutions in a New Setup “


  • IT-Business trade magazine for the ICT market, issue 21, 2022: Article “Managed Services: Give and Take re-considered”


  • Computerwoche Online October 19, 2021: Statement/participation Roundtable on Managed Services „The New Role of Managed Services Providers“


  • Book “IT outsourcing and digitalization in practice, 2021: Book chapter contribution “IT Management and Strategic Sourcing in Times of Digitalization"


  • It-daily.net Online, September 6, 2021: Article on IT Management and Sourcing in the times of Digitalization „The Digitalization Requires New Forms of Cooperation “


  • Handelsblatt, January 31, 2014: Article "Honor in the middle of the crisis: The ADAC Impresses with it’s IT strategy"


  • Computerwoche, Issue 9, 2014: Article "Günter Weinrauch: Crowd Computing instead of Hype Computing"


  • CIO Magazine, October 2012: Article on the Flex Office “ADAC: Office on Wheels”


  • CIO Magazine November 2009: Article “What Does Günter Weinrauch Actually Do”


  • CIO Magazine October 2009: Article “Weinrauch Leaves Premiere”


  • Computerwoche issue 14/15 from April 2009: Article “What Keeps CIOs busy: Günter Weinrauch"


  • Computerwoche issue November 24, 2008: Article on the CIO of the year "Small Steps to Dynamic IT, Günter Weinrauch from the Private Television Station Premiere Trims Core Applications and the Technical Infrastructure for Flexibility"


  • CIO magazine June 2008: Cover story/article on the future of IT “This is how the year 2014 will be”


  • CIO Magazine special issue for CIO 9/10 2008: Article “SOA Pilot in the Call Center: The Bottom-up Strategy at Premiere”


  • Information Week Issue 2, February 2008: Article “Questions for Günter Weinrauch“


  • Computerwoche Issue 7 February 2007: Article on personnel management in IT at Premiere “How CIOs Promote their Employees”


  • Computerwoche Issue 48 December 2006: Information about the CIO of the Year 2006 “Medium-sized Companies 2nd Place: Günter Weinrauch/Premiere Television”


  • Computerwoche Spezial, December 2006: Article on the CIO of the Year 2006 “Günter Weinrauch/Premiere Television: Everything under Control”


  • Computerwoche Issue 21 May 2006: Article on the outsourcing strategy of Premiere IT “Outsourcing: Courage to Horse Trade”


  • Computerwoche Issue 14 April 2006: Article on best practices in project management “There is not enough Talk in Projects”


  • Computerwoche issue 8 February 2006: Article on outsourcing the premiere IT “Complete Outsourcing with Efficient Governance”


  • Computerwoche Spezial, December 2005: Article on the CIO of the year 2005 “Günter Weinrauch/Premiere Television: Outsourcing is the Best for us”

Public Appearances


  • VOICE Topic Forum Cologne, July 19, 2017: Presentation on digitalization "Implications of digital transformation on the IT organization"


  • Digicon 2016 Digital World Convention, Munich, December 1, 2016: Panel speaker on digitalization trends


  • Atreus A.lounge "Digital CIO Agenda 2017plus", Düsseldorf, October 24, 2016: Panel speaker on digitalization trends


  • VOICE Decision Makers Forum, Vienna, October 21-23. September 2016: Advisory board and moderator workshops on the implications of digitalization for the IT organization


  • BMI Future Congress State & Administration, Berlin 21.-22. June 2016: Panel speaker on digitalization trends


  • CIO Summit 2015, Heiligendamm, 21-23. June 2015: Presentation “Agile strategy development in a digital world - the IT strategy process in the ADAC”


  • Harvey Nash Leadership Business Breakfast, Munich, November 28th, 2014: Panel speaker on the topic of “Digital Transformation”


  • Hamburg IT Strategy Days, Hamburg, February 13th, 2014: Presentation “IT from enabler to driver – with crowdsourcing to success”


  • Handelsblatt Annual IT Strategy Conference, Munich, January 30, 2013: Presentation on the topic of Flex Office “Mobility with a difference – the ADAC path to a flexible workplace”


  • Bitkom User Forum Outsourcing, Frankfurt 8th-9th September 2010: Head of the program advisory board, moderation of the keynote session


  • Computerwoche Executive Program Cloud Computing, Offenbach, January 28, 2010: Presentation on the topic of cloud transformation “Life in the cloud: hype and reality”


  • CIO soiree “Green IT and Efficient IT”, Munich , April 22, 2009: Presentation on the topic of Green IT "Green IT at Premiere AG"


  • Handelsblatt annual IT strategy conference, Wiesbaden, September 9th - 10th, 2008: Presentation on the topic of IT strategy processes "IT strategy development at the premiere AG"


  • CIO Matinee "Vision & Innovation", Frankfurt & Munich, March 5, 2008: Presentation "The most discussed trends from the user's perspective"


  • CeBIT Global Conferences, Hanover, March 5, 2008: Presentation on the topic of sourcing governance "Control processes in outsourcing "


  • CeBIT Bitkom Conference Russian CIOs, Hanover, March 5, 2008: Presentation "IT strategy development at Premiere AG"


  • Bitkom User Forum Outsourcing, Frankfurt, March 20-21. November 2007: Presentation on the topic of IT Contract Management "Successful Contract Management"


  • Business Week Discussion Evening, Munich, April 18, 2007: Panel discussion "Transforming the enterprise - evolving IT's contribution to the business"


  • euroforum IT Architecture Management, Düsseldorf, 23. February 2007: Presentation "Outsourcing: Architecture Management in a Changing Environment"


  • Financial Times/Computerwoche IT Strategy Days, Hamburg, February 14, 2007: Presentation "The Path to Adaptive IT: Strategic Architecture Sovereignty Despite Outsourcing"


  • Handelsblatt IT Strategy Days, Bonn, January 30, 2007: Presentation "Efficiency through optimized control processes: IT governance at Premiere AG"


  • euroforum conference IT architecture management, Stuttgart, July 13, 2006: Presentation "Outsourcing. Architecture management in a changed environment"


  • Computerwoche Executive Event, Tegernsee, May 14, 2006: CIO dialogue with Prof. Franz Alt "10 theses on the topic of outsourcing"


  • Marcus Evans Conference IT Architecture Management, Mainz, April 24, 2006: Presentation on provider control "Interface management and efficient communication with IT service providers"


  • CIO magazine IT-Business Summit, Frankfurt, January 21, 2006: Presentation "Risk minimization as part of complete outsourcing"


  • CIO magazine CIO Matinee Outsourcing, Munich, January 8, 2006: Presentation "Everything under control: Practical experiences with the complete outsourcing of IT"